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How to Attract New Customers by Analyzing the Market Environment

Most sales training involves following a system – a tried and true approach that allows predictable results. In many cases, it works quite well. But sometimes, finding a new path by analyzing the market environment can bring you untold success, attracting new customers and helping to find new niches that were previously unimaginable. It’s just a matter of finding that path. When I launched my first book, “Attention to Detail” I didn’t know what I was doing. It was a guide for young men on how to dress and act in a professional environment. Based on the sales systems of the day, I made the assumption that men would buy this book to look good – and I couldn’t have been more wrong. As it turne

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